Mirta is the first digital platform entirely dedicated to Made in Italy luxury craftmanship.
Launched in 2019 by Martina and Ciro – two young Italian entrepreneurs who abandoned their careers as consultants to embark on a revolution in the luxury industry – the project is much more than just an e-commerce platform.
Mirta is a community of over 190 artisans who believe:
- in luxury as a shopping experience based on human contact;
- in ethical and zero waste fashion;
- in the enhancement of local heritage.
Reconnecting to these common values, we have decided to undertake a collaboration in support of the historical, cultural and commercial resources of our region. Mirta is our partner for Amore Toscano, with a particular focus on the fashion and craft sectors.
Made by people for people
At the core of the distinctive quality of Made in Italy there are the artisans: true advocates and guardians of a heritage that makes our country famous all over the world. With this awareness, the entire Mirta community aims at recovering the link between local artisans and global consumers.
On Mirta, luxury is given as much by the quality of the materials chosen and their workmanship, as by the experience of purchasing a product made by people for people. The digital dimension does not subtract the value and advantages of human exchange: this is luxury! The shopping experience is always based on the contact with the manufacturer and, by virtue of the “Made to Order” business model, does not end once the consumer has completed the purchase.
“Made to Order”: a model for a sustainable fashion industry
On Mirta you will find bags, clothing, fashion accessories and refined home linen collections. All the Made in Italy products online are created according to the “Made to Order” model: production begins after the order has been placed. The advantage is twofold: on the one hand, a sustainable business model is encouraged, for a zero waste fashion industry; on the other, it makes it possible to get to know the people behind the products, discover their unique points of view, listen to untold stories.
A partnership to support the territorial heritage of Tuscany
In 2020 we embarked on a project aimed at enhancing the territorial heritage of Val d’Orcia and all of Tuscany. We have thus established collaborations with partners active in different production areas: from catering to wellness, from art to local craftsmanship. Mirta is specialized in Made in Italy fashion and luxury craftsmanship.
In the rooms of our resort in Val d’Orcia you will find the beautiful cashmere blankets provided by Mirta, part of the selection of Tuscan handicrafts with which we intend to guarantee you an authentic experience of our region.
In our premises, we organize cyclical exhibitions of products that you can buy on Mirta Made in Italy online store enjoying the benefits of the discounts reserved for our guests: save up to 30% on household items, clothing and accessories for women and men. Mirta guarantees you continuous assistance, even after the purchase, and the possibility of customizing each item.
Visit the e-store and indulge in the luxury of buying the best of Made in Italy craftsmanship online. For more information about our partnership, Mirta collections and discounts reserved for the guests of Locanda in Tuscany, do not hesitate to contact us.